Preference Infinia 9.13 Bergen Light Beige Blonde Hair Dye

I have used this colour for a couple of years now and been very pleased with the result as it starts off as it should and you do not have to wait for a couple of washesbefore it is right Bergan 9.13 Its great and superdrug ar sooooooooooo efficent...

I usually have purchased the Oslo shade but cannot get that one anymore so thought I would try the next one in shade to it.I am so pleased I did .It is a really natural shade and I would certainly recommend the Bergen shade.

Have been buying Preference for the last few months and I will keep on doing so. Love the colour and the shine on my hair.

I buy L'Oreal Preference hair dye all the time and don't get any other. The colour doesn't necessarily match the box but i haven't found a hair dye that does. My hair feels much less damaged compared to other dyes and looks shiny

Read the negative reviews, and am very surprised. I love this product! The colour is perfect, and it leaves my hair very shiny and in nice condition. Covers grey well, and the colour doesn't seem to fade like others do. It was 5 weeks since I coloured,...

I have used L'Oreal Preference both in the USA and UK, and wonder "why" the UK item instructs you to apply to damp hair ? Good coverage and very pretty shade of blonde. Lasts longer than most others also. Recommended by me, and I'm worth it!

Left hair a nice colour just to dark for my liking.

Absolutely left in tears after using this. My hair was quite a whitey blonde with different tones in, wanted a nicer shade of blonde so used this... Did everything right, MY HAIR IS BROWN, I HATE IT

I first used 9.13 Bergen light beige eight month's ago, I have 90% gray salt & pepper and for years used a dark blonde which was very nice but gave the white regrowth so after my holiday I asked my sister if she would strip the colour and we used this...

Wow! Would have saved a lot of money if I'd tried this sooner! I bleached my hair to a yellow with pink bits from bright red and put a dark blonde/light brown on it which I hated and bleach bathed out almost immediately. Luckily my hair is thick and...