wish I could give this product negative stars as it was a complete waste of money. With this being a more pricey hair dye, I assumed it would be great - it had no effect on my platinum blonde hair. Do not buy!!!!!!

The delivery was fast, service great and so simple to order online. Love the colour. Ordering again real soon. X

I dyed my hair this colour, it turned out nice.. But after one wash it faded straight away

Tried this today after a semi-permanent colour was fading back to pre-lightened blonde. Very easy to use, didn't make my head itch and it didn't have an unpleasant smell. The kit contained conditioning shampoo which smelled lovely and left my hair soft...

Colour come out okay ato first but then all washed out after the first wash! Wouldn't recommend this! Not a good product at all!

Decided after years of being dark purple to let my colour grow out & let my natural grey take over. It looked quite good & I used other Colour Freedom Metallic grey colours to brighten it up but the pull back to purple was too much till I discovered...

I brought this a couple of days ago and applied it to the whole of my head, as it said it 'cannot lighten or alter the underlying base shade'. So I was very upset when it had lightened my natural hair an orange colour! If I had known it was going to do...

I've been silvery purple for 5 years and I've never been 100% happy with the way toners went on my roots and covered the warm tones after bleaching. This product has changed everything! My hair even felt good afterwards too but oh my God does it stink...

If I could give this negative stars, I would. We used this on my friend's platinum blonde hair and upon washing her it out, discovered it had turned her hair orange. I'm not the type to bother complaining about things like this, but we had to spend a...

I've used graphite grey and the silver steel colours in this range and they are amazing. This one however, was just like using a violet intensive shampoo and conditioning treatment, there was no change in the colour of my hair, just took the brassy...